The Ultimate Offer Presentation Formula: How to Get Your Customers to Bite!
If you have been following this series up to this point, congratulations!
Now, you know a few winning marketing pieces that most business owners do not know, giving you an unfair edge over them.
However, today, I am going to take it even further.
I am about to draw the curtain aside and show you THE KILLER STRATEGY you can use to create a mad rush for WHATEVER you sell…and I am NOT even exaggerating.
This will be a COMPLETELY no fluff read, 100% Practical, so you may need to read it SLOWLY.
Ready?
Come with me.
First – You have to get #1 and #2 right, or the ultimate offer presentation will fall flat on its face and won’t work.
So a quick recap:
Number 1: Position the offer to solve a SPECIFIC PROBLEM for your target audience.
Number 2: Give the product a PROPRIETARY angle.
Got that?
Great.
So, Packaging the Offer:
Here is the RULE: ‘’If the offer saves them A LARGE AMOUNT of time, a LARGE AMOUNT of money, or a LARGE AMOUNT of effort, it will sell out.’’
This is called a ‘’No brainer offer.’’
Let me show you a real-life example so you understand how POWERFUL what you have just read is.
Which of these offers sounds MORE APPEALING?
Offer #1: I will TEACH you how to import from China.
Vs
Offer #2: Interested in starting an Importation business?
Here is what I’ll do for you.
I will help you find hot-selling products so you don’t have to lose money importing products that won’t sell. I will give you a hot audience you can target in your ads so you get a flood of buyers EVERY DAY.
I will write you a killer sales copy and get you EYE-CATCHING images and videos you can use to start running your ads. Then, I will teach you how to do everything so you can do it yourself – anytime you want!
*******
I’m certain you will pick OFFER 2.
In fact, offer 2 can COMFORTABLY sell for as high as 50,000 naira or 100,000 naira.
Why?
Because it saves you time (Everything done for you), it promises to save you money (the hot product list), and, of course, it saves you effort.
You are probably wondering, “How can I deliver all this?!”
The truth is, It was a real offer and sold for 100,000 naira. The best part is that he did all the work once.
1. He simply wrote a list of 100 products that had sold well for most of his marketers’ friends.
2. He got their winning ads, collected the audience they targeted for each product and wrote them down.
3. He swiped their sales copy and had 100 done-for-you sales letters uploaded on Google Docs.
4. Helped them set up a website and installed Elementor Pro for them. The free version. Added a video on how to.
5. He also threw in their winning images and videos and put everything in a zip file.
You are probably wondering how you would come up with these things: What is the FORMULA?
I’ll give you a list in the INCREASING ORDER:
1. Tutorial
2. Done-With-You
3. Done-For-You
3 is more appealing than 2 and 1. 2 is more appealing than just 1. And 1 is the least appealing, especially if you don’t have too much authority.
But just offering DONE FOR YOU isn’t enough; you need to STACK it, and this will make it MORE appealing.
I have already built authority, so simply saying ‘’I will write you a sales letter’’ will sell out fast, but if you haven’t built authority – simply stack it (a fancy word for “make it plenty”)
Look at this offer again. It is just a good ol’ DONE FOR YOU offer, but it is appealing because it is “PLENTY” (Stacked).
*************
Offer #2: Interested in starting an Importation business?
Here is what I’ll do for you.
I will help you find hot-selling products so you don’t have to lose money importing products that won’t sell. I will give you a hot audience you can target in your ads so you get a flood of buyers EVERY DAY.
I will write you a killer sales copy and get you EYE-CATCHING images and videos you can use to start running your ads. Then, I will teach you how to do everything so you can do it yourself – anytime you want!
**************
But what if you don’t want to do a DONE FOR YOU offer or sell physical products – How do you still make the offer Juicy?
Simple – STACK UP Ad-Ons
Here is an example for a Weight Loss Tea:
If you buy today, you also get:
- A 30-Day Meal Plan [Value = 10,000]
- A Lifetime Support on Our Exclusive Members’ Only Facebook group where you can ask your questions, meet other Weight Watchers, and get motivated: [Value = 30,000]
- A Full 200 ‘’Food To Avoid’’ list if you want to lose weight: [Value = 5,000]
- Access to our best FREE Calorie calculator app to download on Appstore or Playstore [Value = 30,000]
At this point, I am just making this up on the fly, so some of them might be a little lame – but you get the picture.
Then, when you are done, you sum everything up like this
If you buy today, you also get:
- A 30-Day Meal Plan [Value = 10,000]
- A Lifetime Support on Our Exclusive Members’ Only Facebook group where you can ask your questions, meet other Weight Watchers, and get motivated: [Value = 30,000]
- A Full 200 ‘’Food To Avoid’’ list if you want to lose weight: [Value = 5,000]
- Access to our best FREE Calorie calculator app to download on Appstore or Playstore [Value = 30,000]
Total Value: 75,000
Today’s Price: 16,500 Naira.
This method is called ‘’Stack and Slash’’.
And if you look well, all these ad-ons do not cost much to create – In fact, the meal planner and food list can be created on MS Word and delivered via email or WhatsApp. The calculator could just be suggestions for apps you use to get accurate calorie readings.
….and yet all these SKYROCKET the value of your total offer.
Now it looks like that guy who wants to sell a 250M Duplex and a 12M Range Rover for just 1 Million.
BOOM – Offer is ready.
So a quick recap:
1. Position the offer to solve a SPECIFC PROBLEM for your target audience.
2. Give the product a PROPRIETARY angle.
3. If the offer saves them A LARGE AMOUNT of time, a LARGE AMOUNT of money, or a LARGE AMOUNT of effort, it will sell out.
4. To make Physical products juicy, Stack up digital deliverable add-ons, then slash.
This is it.
