How to Craft a Killer Offer That Can EASILY Scale to a Million Naira Fast.
Look, I could COMFORTABLY charge you 50,000 naira for what I am about to show you now (That is how valuable it is, and that is how sure I am you will get results from them).
But, I’ll give it to you FOR FREE, for just three reasons.
One, I want you to finally have NO EXCUSE because now you have THE SECRET SAUCE used by the most successful marketers to make a MILLION naira anytime they want.
Two, I want to be sure EVERYONE has access to this. It doesn’t matter if you are just starting out or are a pro marketer.
Three; because I am a nice guy, and I am sweet – and you FREAKING owe me.
Anyways, this will be long.
When I worked with a guy I like to call ‘’The 100M-in-One Year Guy”, I noticed something ABSOLUTELY insane. He would sell the same thing EVERYONE ELSE sells, yet it did 10X better than the results everyone else got.
It was like jazz (voodoo for our non-Nigerian audience).
Until I started to see a pattern; it was so simple, yet it worked so well.
He spent MORE TIME crafting his offer than ANYTHING else in marketing the product.
The offer came FIRST and by the time he was done, he had a COMPLETELY irresistible and INSANE offer.
Before I show you HOW to make a killer offer, let me show you WHY it is POWERFUL.
Imagine that assassins are after someone, and he needs to leave the country FAST, and he gets a VISA, but now he needs about 1 million naira to escape, so he puts up his 250M naira Duplex in Lekki Phase 1 for sale, he includes his 6 month’s old white 12M Range Rover Sport to it.
And he asks for 1 MILLION NAIRA, and in exchange, you take EVERYTHING, but you have to buy before 4 pm tomorrow because he is in a HURRY.
Take a moment and imagine what will happen if people confirm that this offer is 100% true and legitimate.
There would be a STAMPEDE for that offer.
People will CRAVE and go to lengths to get it (even if they don’t have the money). Those who can raise 1 million naira will do it FAST and RUSH to pay.
STAMPEDE
So, how do you create this effect for your products and services?
Rule #1: A General Offer is NOT JUICY. If you want to CREATE irresistible JUICY OFFERS, it must solve a PAINFUL SINGLE problem.
Example: A Stretch Mark Removal Cream vs A Post-Natal Stretchmark Removal Cream for Women Who Want to Remove Baby Stretch Marks.
This was an actual offer we tested back then.
We had the same product and positioned it at these different angles, targeting the same audience (Women Aged 26 – 60).
And the SPECIFIC ANGLE worked 10X better.
We repeated the same THING FOR EVERY PRODUCT.
BlackSpot Removal Cream vs Blackspot Removal Cream SPECIFICALLY for People Who Got Their Spots as Side Effects of Creams
Same audience.
Boom – same thing. THE offer that seemed to solve a SPECIFIC PROBLEM OUTPERFORMED the general one.
Every damn time.
This works for digital products, too,
‘’Facebook Ad Course’’ vs. ‘’Facebook Ad Course for Beginners’’ vs ‘’Facebook Ad Course for Marketers Who Want to Scale Their Results and get 10x More Website Purchases’’
The more specific it gets, the more the target market wants it.
EXAMPLE;
‘’The Purchase Conversion Blueprint: How to Run Better Purchase Conversion Ads With a Secret Order Rain Formula’’
To make it specific enough – make it solve ONE PROBLEM or make it Solve ONE PROBLEM for ONE AUDIENCE.
See the point?
…which brings us to the SECOND component of a killer offer.
THE NAME.
Take a look at this again:
‘’The Purchase Conversion Blueprint: How to Run Better Purchase Conversion Ads With Our Secret Order Rain Formula’’
See a pattern?
It has a Proprietary touch!
Let me explain.
If you can POSITION the product or service as SOMETHING they can’t get ANYWHERE else, and it is specific – you 3X the irresistibleness of that offer.
I told you about the stretch mark cream for post-partum women earlier, and we achieved this by DOING TWO THINGS.
First, we got white-label products, slammed our brand on them, and pointed out that THEY COULD NOT get this ANYWHERE ELSE.
…then a SEXY name was slammed on it.
EG: Blue Eye Goddess vs Jaruma’s Blue Eyed Goddess (I don’t know if this is an actual product name, but you get the point).
Getting it now?
Now let us do a recap of what we have done so far:
One, a product solving a SPECIFIC problem is MORE APPEALING than a general one.
Two, Use names to make it look like they can’t get it ANYWHERE ELSE.
Now…
Let us look at number three tomorrow, OKAY? LOL
Tomorrow, I’ll show you THE TWO WAYS to PRESENT the offer and how to SUPERCHARGE it before you take it to the market…
If you want THE ULTIMATE OFFER PRESENTATION FORMULA tomorrow, set a notification for this blog’s post.PS: See how we took ”How to present an offer” and gave it a name that made it MORE appealing. THE ULTIMATE OFFER PRESENTATION FORMULA
