Cashflow > Cash

In this post, I’ll teach you how to make better decisions that will make you money. Come with me.

The most important skill you need to have is making DECISIONS.

This is because everything that happens to us is the sum of our decisions.

How frequently you decide to drink beer affects the size of your belly.

Deciding who to marry will affect our life and so on –

Therefore, our lives will improve if we learn to make better decisions.

However, sound decisions are hard.

Why? Because how can you know that a decision is right if you cannot see the future? (See the problem?)

So you WONDER – should I start that business (or not)? What if it fails?

Considering this, we now realize that knowing how to make a decision is understanding how to predict the future.

If you knew for sure that the business would work and precisely what to do to make it work, you would likely make better decisions to make that business work.

Right?

This brings me to the QUESTION you may be asking – ‘’How will I be able to know what is in the future when I’m not a prophet?’’

Well, there is a way.

You can predict the future if you study the patterns of the past.

We can predict what will happen if we touch fire because we have touched fire in the past.

Therefore…

Whatever problem you will face has been faced by people hundreds, thousands of years ago. It’s usually the same problem but in a different form.

People have always wanted to be rich.

Have always had marital issues.

Have always struggled to lose weight…and so on.

So there are past questions and answer sheets already; it is called ‘’Mental Models’’ (Google it).

It gives you a breakdown of ‘’already-prepared’’ solutions to different life problems.

However, this is not a post about mental models (I will allow you to read that up on your own)

It is a post about how to make better decisions that make you money.

The formula is: ‘’BUILD Value to Positive Cashflow’’

The game is to generate cash flow. The cash flow is in the brand’s perceived value built over time.

Consistent cash flow comes only after the brand experiences a build-up of perceived value. Therefore, if you build the value of a brand, it will always produce cash flow.

Let me break this down with examples:

In Enugu, people go to SLOT or Fine Brothers whenever they want to buy original phones.

There are people on the roadside, and then there is SLOT.

These other people on the roadside still sell good phones, but somehow, people are CERTAIN they will get a good one from Slot or Fine Brothers.

A lot of people make better coffee than Starbucks or better rice than Kilimanjaro, but Kilimanjaro has probably made more cash flow from their jollof rice than you have made from yours.

So…stop selling products.

Start selling A BRAND.

If your headphones spoil, you may not remember the shop you bought them from the last time, but you will remember to get an Oraimo product.

The past will predict the future – remember what I said yesterday: time is what triggers the compound effect.

Past patterns – businesses that put effort into brand over a long time frame rather than on products, win in the long run.

Every wealthy person is associated with a BRAND NAME.

Dangote – once you see his products, for instance, spaghetti, you know it is his, so you transfer what you think of his Cement onto the spaghetti and he doesn’t have to remarket it (the spaghetti).

Don Jazzy of Mavin Records: It affects the perceived value of everyone he signs, increasing their chance of success. He built this reputation over time and triggered exponential growth.

The past will always predict the future. That is how to know what to do. Brand building is the vehicle for exponential increase.

How do you sell a BRAND in your niche?

I’ll stop here for now and continue tomorrow –